Digital Marketing Consulting and Branding
Digital branding is a term that is fairly loosely used to describe all the different ways a business offers its customers online. It includes a number of different aspects of marketing including SEO, online advertising, content marketing, social media, and influencer marketing. As a business, building a brand is essential. In the era of online communication, you need to update your brand online to stay ahead of the competition.
What is Digital Branding?
You may often hear terms used interchangeably for digital marketing and digital branding, but they are quite different from each other. Digital marketing is all about marketing a particular product or service based on how good it is, whereas digital branding is a bit thinner than that. Rather than focusing on a specific product, digital branding further emphasizes the core values of the company.
Branding will remain in place long after any product is modified or manufactured. It's what a customer remembers after they make their purchase and is the first thing they think about when they need your service again. While digital marketing is great at getting one-time buyers, branding is better at building lifelong relationships between businesses and customers.
Therefore, digital branding is a longer term marketing strategy. It's all about building a brand identity using digital strategy and planning. A strong digital brand strategy results in communicating your brand experience effectively so your audience really knows what you represent as a company.
In this article, we'll first examine the benefits of a strong digital branding strategy, and then examine some of 2020's most important digital branding trends.
What Are the Benefits of Digital Branding?
Digital branding has many benefits, so it's hard to know where to start. Here are some of them:
- Multi-channel: Having a strong digital brand enables businesses to spread across different online platforms. This includes channels such as online ads, search engine ads, chat sites and social media platforms. Promoting your brand on several different platforms is of great advantage as it allows a single brand message to be sent to different customers, but if you personalize each one.
The simple truth is that in today's digital marketing world, you can't reach everyone with just one channel. People are spread all over the Internet, and by focusing on just one channel, you limit yourself and limit brand awareness. Effective access is achieved by spreading your digital stance to all digital media. This seems like a daunting task, but it's also a huge opportunity.
It sets you apart from others: In digital marketing, competition is fierce in almost every industry, and having something that sets you apart from the rest will then secure your role in the market. Digital branding does this by bringing together all of your business's strengths and achievements. It will help you make an impression and distinguish you from your competitors. By continuing to be a pioneer in the digital marketing world, it enables you to stay ahead of those who will compete with you in the future and reach target customers in new ways.
Better connections: Building a digital brand makes it easier for you to connect with your target audiences. Brand values remain valid for years
- Going Viral: In this digital age we live in, 'going viral' is very important. It essentially means being heard in a short time and although it has been abused in the past, it can be a huge benefit for businesses. Going viral isn't necessarily something planned, it just happens as a result of your marketing effort. The great thing about digital branding is that brands can be driven by the actions of others (i.e. likes, shares, feedback, suggestions, etc.).
It gives a chance to go viral. However, there are many things you can do to increase your chances. The first is consistency. Publish frequently and publish to as many platforms as possible. The more opportunities you give your content to be successful, the more likely something will be successful in the end. Going viral is almost unreliable, but posting content consistently is in itself a good strategy for building a great online presence.
- Interaction: Digital branding enables your customers to participate and creates a unique customer experience. Some of the ways digital branding allows companies to interact with their customers is to run a clickable banner ad on certain sites or create an image to showcase your company's best features.
In addition, many digital platforms are simply designed for more connectivity. Social media is open, but there are many ways to share your brand message online and offer the opportunity to give feedback directly with your audience. They are generally better suited to maintaining a relationship with your customers than traditional marketing.
The Best Digital Branding Tools of 2020
It gives you some ideas of where you want to take your brand, inspired by the opinions of others, to help you move forward towards creating a great digital brand. The following are some of the best digital branding trends of 2020:
- Mobile optimization: Everyone has a mobile phone these days, so optimizing your content for mobile is a must. It is estimated that 40% of consumers will leave a landing page if your content is not optimized for a mobile platform. Therefore, mobile compatible companies are more successful in building strong customer relationships and creating an unforgettable brand.
The simple fact is that by optimizing your content for viewing from anywhere, you get a lot more views when you post. Since your content is designed to convey your brand message to your consumers, you need to get more brand awareness by optimizing your content for mobile devices.
- Originality: Times have changed and people are much more knowledgeable than they were thirty years ago. What was considered good branding at the time will probably now be considered cheesy. Customers want to see strong brands, they just want to make sure they work with an open and honest reputable company. Companies that can show themselves as authentic and reliable are more likely to have the greatest success with customers.
Fortunately, digital brand strategies are a great way to convey this openness and originality. Digital platforms are designed to be open and transparent, in a variety of ways that allow your consumers to comment and interact. If you get your customers to interact with you, you encourage originality across your brand.
- Social media: No getting away from this. Social media is huge right now. Quarter of the population in Turkey has at least one social media profiles of more than three. Social media is often one of the first ways discussed when it comes to firms developing digital branding strategies. But be careful about which platforms you prefer. While some platforms such as LinkedIn and Instagram are growing steadily, some platforms such as Twitter are not doing well for branding.
- Community: Building communities is a great tool for digital branding. People who belong to a community are more likely to participate and have positive associations with your brand. Subsequently, they are more likely to choose your brand when it's time to buy. Fortunately, digital platforms offer many ways to create and maintain a community.
Many companies are good at building communities with tools such as Facebook Groups. By creating a group where customers and potential customers can interact with each other, share stories and tips about your products and their experiences with your brand, you give them the motivation to participate in the selection with your brand. It's a useful way to build brand loyalty and grow organically if your group becomes popular. Of course, such environments should be managed well, otherwise you may get negative results.
- Video: This year, companies that create video content that can be uploaded and shared right away are getting very popular and a great way to promote your brand. Creating and sharing videos is easier than ever, so having a video that people want to watch and share can be crucial to growing your brand.
Video can evoke emotions and better convey a brand message in most situations. Therefore, investing in high quality video can be a great marketing and branding strategy.
- Ranking: In addition to helping customers understand what your company is about, digital branding also helps generate positive rankings in search engines. Google is quickly gaining the trust of many companies, and those who want to publicize their digital branding efforts will have to work hard to stay on top.
Effective SEO is therefore very important in your digital branding strategy. Search engines are an important way most people ask questions and find answers online. So if people see that your brand is the answer to their problem, you're likely to gain customers.
- Chatbots: Thanks to the acceleration of artificial intelligence, the popularity of chatbots has increased. People like to get answers right away. If they don't get the answer you're looking for, they often lose interest. This is where chatbots come in really handy as they can run 24/7. With chat bots, you can personalize the content with your brand voice. This is a great opportunity to interact with your customers and resolve their queries accurately and in a timely manner.
- Design: Whether you're designing a website, designing content for your social media, or designing an app, the design and overall feel of your online communications should go a long way in communicating your brand. Design offers many opportunities to showcase your creativity, innovation, or just do something intuitive and good looking.
Consistent design can do a great job of consistently transferring your brand across multiple digital platforms. If you are creative, you will immediately catch the attention of your customers.
- User Experience: With the increasingly faster Internet, it offers the opportunity to organize your online interactions in a way you could not do before. You can monitor and optimize every UX design interaction so that the consumer is completely comfortable and informed when using your website / app.
As an example of this, online stores can be increasingly built to replicate the experience of being in a retail store. With higher speeds and better optimization, it becomes easier for the consumer to browse products, find product details, ask questions, pay in a variety of ways, and more. This is a great digital brand strategy because almost every company wants their brand to be associated with an absolutely positive, easy and intuitive customer experience.
Digital branding is a vital step in building a successful business. That's why it's important to build a solid digital brand strategy before you get started. This will not only increase the popularity of your company, but also build a much stronger relationship with your customer.
There are many ways to transfer your brand through digital platforms. The opportunities may seem vast and quite difficult. Therefore, it's a good idea to have a great understanding of what your brand stands for and what you want to communicate. If you have a good idea about the message you want to convey, your digital communication becomes a tool for conveying a message you already know and believe. Digital marketing can be an extremely powerful tool to convey this message and ensure success.
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