How Important Is Web Design in a Digital Marketing Plan?
Your website is often the first point of contact of potential customers with your company and brand. Only with its professional and user-friendly web design, you offer comfort to your customers and make them find what they are looking for more comfortable.
It covers a large number of variables such as web design, layout, content, graphics, search engine optimization and conversion rate optimization. While web design is an important and critical component of your promotional efforts, many businesses should be in tune with your other marketing efforts, such as pay per click, that it is only part of an overall digital marketing plan.
Essential Components of Effective Web Design With
careful consideration of all aspects of your digital marketing plan, a solid, well-managed web design serves as the heart of your marketing efforts and has the power to help you achieve your corporate goals.
Let's look at the various marketing components that good web design can help:
Excellent user experience (UX). If your website chooses to use flashy videos and large images that slow down loading times, visitors will be disappointed and leave. Similarly, if visitors can't find what they're looking for quickly, your website navigation needs to be improved. It's important to create a user-friendly experience, to attract visitors and keep them coming back.
A few points to consider:
Logo
Colors
Font
Image types
General messaging
Search engine optimization (SEO) and content planning.
One of the most common reasons companies overhaul their websites is to make it more search engine friendly. Having quality content that cannot be duplicated should be part of every SEO strategy. Having duplicate content on more than one page can lose your search engine rankings. Having new, up-to-date content through a corporate blog is another way to drive traffic to your site and boost your rankings.
Conversion rate optimization (CRO).
Conversion rate refers to the percentage of website visitors who take desired actions, such as purchasing a product or signing up for an email list. Effective web design can help improve layout, text, and online forms to increase your conversion rates and sales.
Advertisement.
If you've run pay-per-click ad campaigns that drive visitors to visit your website, you know the importance of landing pages. Clicks from the ad to the landing page should be seamless and direct visitors to take the desired action. Often, the ad may have a different look and feel than the website, resulting in a loss of visitors.
Your web design plan should consider the entire user experience from start to finish.
Effective web design connects the various components of your digital marketing plan and helps you elevate the user experience to persuade them to come back again and again - the mark of a well-designed website.
Wondering how web design can be effectively used as a digital marketing strategy to promote your product, service or business brand?
There are many reasons brands spend a lot of time, money and effort on great website design. Many just want to have an attractive appearance, but only a few consider its impact on Search Engine Optimization (SEO). Digital digital marketing is mainly concerned with promoting your brand and what you offer. Therefore, you need to design the pages on your website with this in mind.
Many brands realized how important Web Design is as a digital marketing strategy. Therefore, they make an effort to redesign their website, but that will not necessarily increase their rankings in search results.
Most websites are designed to only meet one or two aspects of digital marketing needs. That's why website owners as a whole need to start taking advantage of tools that improve online digital marketing campaigns.
Web Design for Effective Branding
When building your digital brand, you need professionals to design your site's pages. This is because technical malfunctions are easily noticed by any user. You can ensure the quality of your website is maintained by avoiding any design elements that will slow down your site's loading speed. Your website should allow users to easily navigate and access your products. So make sure your site is engaging and gives users a great perception of your brand.
Color, logo, and images make your website aesthetically appealing, but it would be wise to create the overall layout to reflect your brand's ideology.
The Effect of Web Design on User Experience
Google sees page load time as a factor in ranking sites in search results. Therefore, users with high speed internet also expect web pages to load fast, but when your website has a lot of embedded videos, it slows down the loading speed. Unnecessary plugins, widgets, and large images also affect page load time. This has a serious impact on the user experience. Your main goal is to satisfy the user. Therefore, build your website with this in mind. Don't keep uploading flashy pictures or videos that don't add value to the page.
Videos and pictures say a thousand words, but you don't want to lose a thousand visitors tired of waiting for these files to load. You need to compress large files and delete files that are not important to the page.
When placing ads, place them at the bottom or top of the page. When users see ads that take up the entire screen, they turn it off. This makes it difficult for them to navigate your pages easily. You can use floating ads or include only relevant ads in the simplest way. Keeping all these factors in place will help you implement the right digital marketing strategy to ensure your company is successful online.
Does Web Design Affect SEO?
Indirectly, yes. Google updated its algorithm a few months ago. This has caused website owners to avoid copying content for different versions of their websites. Google's Mobile First Directory has enabled others to develop mobile versions of their websites. This is because duplicating content in both versions affects your SEO.
When designing a new version of your site, adapt the pages to meet Google's needs. Make it easy for users to access any version through the device and browser they created. You can index the version of your site that has the most or fastest growing visits. Add outbound links to other versions. Whenever a mobile device user accesses the mobile version of your website from anywhere, you use the right digital marketing strategy. You don't want them to zoom a Desktop version on their phone. So make it easy for them to find your call to action buttons.
How Web Design Optimizes Conversion Rate?
The way a site is designed shows the user how competent the brand is. For example, imagine you want to buy a house in Istanbul from an online real estate agent. You visit the website to see images of houses on the Asian and European sides. Would you feel comfortable paying a lot of money to the agency on this website? That's why it's important to design your website with an overall sense of authority. No matter how simple the look is, make sure it looks reliable enough. Visitors should feel comfortable when they come to your page. This will determine whether they will come back or not. An engaging website equipped with a flawless digital marketing strategy helps you transform them from potential customers to loyal consumers.
If your pages have Social Media buttons, it will take time for visitors to share your content with other users. This drives traffic to your website and turns more visitors into loyal buyers. However, a complex web design won't even allow users to find your share icons easily. This doesn't mean you should make your welcome page blank and plain. There are beautiful, abstract and creative themes and designs. They are also simple enough to allow easy navigation. Take advantage of these.
Combining All Digital Marketing Strategies
Web Design makes digital marketing easier. It is also an effective way to promote your products and services, but there are many other digital marketing techniques that can increase your sales. Take advantage of these and generate original leads to drive traffic to your page. Social Media digital marketing, Pay Per Click, mailing list and Influencer digital marketing are considered as the future of digital marketing. These are strategies you can combine to get the desired results.
Therefore, combine the techniques when designing your website. This will go a long way in getting your customers involved. There may be some strategies or tools that you think are more important than others. They can increase your conversion rates or cause an increase in bounce rates, but with the right Web Design and other Digital marketing strategies, you can promote your brand and spend less on Digital digital marketing campaigns.