Digital Marketing Consultancy and Website Development

 

How Important Is Web Design in a Digital Marketing Plan?

Your website is often the first point of contact of potential customers with your company and brand. Only with its professional and user-friendly web design, you offer comfort to your customers and make them find what they are looking for more comfortable.

It covers a large number of variables such as web design, layout, content, graphics, search engine optimization and conversion rate optimization. While web design is an important and critical component of your promotional efforts, many businesses should be in tune with your other marketing efforts, such as pay per click, that it is only part of an overall digital marketing plan.

Essential Components of Effective Web Design With
careful consideration of all aspects of your digital marketing plan, a solid, well-managed web design serves as the heart of your marketing efforts and has the power to help you achieve your corporate goals.

Let's look at the various marketing components that good web design can help:

Excellent user experience (UX). If your website chooses to use flashy videos and large images that slow down loading times, visitors will be disappointed and leave. Similarly, if visitors can't find what they're looking for quickly, your website navigation needs to be improved. It's important to create a user-friendly experience, to attract visitors and keep them coming back.

A few points to consider:

Logo
Colors
Font
Image types
General messaging

Search engine optimization (SEO) and content planning. 

One of the most common reasons companies overhaul their websites is to make it more search engine friendly. Having quality content that cannot be duplicated should be part of every SEO strategy. Having duplicate content on more than one page can lose your search engine rankings. Having new, up-to-date content through a corporate blog is another way to drive traffic to your site and boost your rankings.

Conversion rate optimization (CRO). 

Conversion rate refers to the percentage of website visitors who take desired actions, such as purchasing a product or signing up for an email list. Effective web design can help improve layout, text, and online forms to increase your conversion rates and sales.

Advertisement. 

If you've run pay-per-click ad campaigns that drive visitors to visit your website, you know the importance of landing pages. Clicks from the ad to the landing page should be seamless and direct visitors to take the desired action. Often, the ad may have a different look and feel than the website, resulting in a loss of visitors.

Your web design plan should consider the entire user experience from start to finish.

Effective web design connects the various components of your digital marketing plan and helps you elevate the user experience to persuade them to come back again and again - the mark of a well-designed website.

Wondering how web design can be effectively used as a digital marketing strategy to promote your product, service or business brand? 

There are many reasons brands spend a lot of time, money and effort on great website design. Many just want to have an attractive appearance, but only a few consider its impact on Search Engine Optimization (SEO). Digital digital marketing is mainly concerned with promoting your brand and what you offer. Therefore, you need to design the pages on your website with this in mind.

Many brands realized how important Web Design is as a digital marketing strategy. Therefore, they make an effort to redesign their website, but that will not necessarily increase their rankings in search results. 

Most websites are designed to only meet one or two aspects of digital marketing needs. That's why website owners as a whole need to start taking advantage of tools that improve online digital marketing campaigns. 

Web Design for Effective Branding

When building your digital brand, you need professionals to design your site's pages. This is because technical malfunctions are easily noticed by any user. You can ensure the quality of your website is maintained by avoiding any design elements that will slow down your site's loading speed. Your website should allow users to easily navigate and access your products. So make sure your site is engaging and gives users a great perception of your brand.

Color, logo, and images make your website aesthetically appealing, but it would be wise to create the overall layout to reflect your brand's ideology.

The Effect of Web Design on User Experience

Google sees page load time as a factor in ranking sites in search results. Therefore, users with high speed internet also expect web pages to load fast, but when your website has a lot of embedded videos, it slows down the loading speed. Unnecessary plugins, widgets, and large images also affect page load time. This has a serious impact on the user experience. Your main goal is to satisfy the user. Therefore, build your website with this in mind. Don't keep uploading flashy pictures or videos that don't add value to the page.

Videos and pictures say a thousand words, but you don't want to lose a thousand visitors tired of waiting for these files to load. You need to compress large files and delete files that are not important to the page.

When placing ads, place them at the bottom or top of the page. When users see ads that take up the entire screen, they turn it off. This makes it difficult for them to navigate your pages easily. You can use floating ads or include only relevant ads in the simplest way. Keeping all these factors in place will help you implement the right digital marketing strategy to ensure your company is successful online.

Does Web Design Affect SEO?

Indirectly, yes. Google updated its algorithm a few months ago. This has caused website owners to avoid copying content for different versions of their websites. Google's Mobile First Directory has enabled others to develop mobile versions of their websites. This is because duplicating content in both versions affects your SEO.

When designing a new version of your site, adapt the pages to meet Google's needs. Make it easy for users to access any version through the device and browser they created. You can index the version of your site that has the most or fastest growing visits. Add outbound links to other versions. Whenever a mobile device user accesses the mobile version of your website from anywhere, you use the right digital marketing strategy. You don't want them to zoom a Desktop version on their phone. So make it easy for them to find your call to action buttons.

How Web Design Optimizes Conversion Rate?

The way a site is designed shows the user how competent the brand is. For example, imagine you want to buy a house in Istanbul from an online real estate agent. You visit the website to see images of houses on the Asian and European sides. Would you feel comfortable paying a lot of money to the agency on this website? That's why it's important to design your website with an overall sense of authority. No matter how simple the look is, make sure it looks reliable enough. Visitors should feel comfortable when they come to your page. This will determine whether they will come back or not. An engaging website equipped with a flawless digital marketing strategy helps you transform them from potential customers to loyal consumers.

If your pages have Social Media buttons, it will take time for visitors to share your content with other users. This drives traffic to your website and turns more visitors into loyal buyers. However, a complex web design won't even allow users to find your share icons easily. This doesn't mean you should make your welcome page blank and plain. There are beautiful, abstract and creative themes and designs. They are also simple enough to allow easy navigation. Take advantage of these.

Combining All Digital Marketing Strategies
Web Design makes digital marketing easier. It is also an effective way to promote your products and services, but there are many other digital marketing techniques that can increase your sales. Take advantage of these and generate original leads to drive traffic to your page. Social Media digital marketing, Pay Per Click, mailing list and Influencer digital marketing are considered as the future of digital marketing. These are strategies you can combine to get the desired results.

Therefore, combine the techniques when designing your website. This will go a long way in getting your customers involved. There may be some strategies or tools that you think are more important than others. They can increase your conversion rates or cause an increase in bounce rates, but with the right Web Design and other Digital marketing strategies, you can promote your brand and spend less on Digital digital marketing campaigns.

Read More

Digital Marketing Consulting and SEO Consulting

 

What is SEO?

SEO is a consultancy service made with the aim of ensuring that your website is higher than other competitors in the results in search engines and to enable search engines to read and evaluate your site better. SEO consists of multiple different elements and to know what they are and how they work. It is key to realize that it matters. In short, SEO is important because it makes your website more visible and that means more traffic and more opportunities to convert it into customers.

 

On top of that, brand awareness is a valuable tool for building relationships with potential customers and positioning yourself as a competent and trusted expert in your field. Without further ado, we'll be sharing what you need to know about SEO and why it matters in today's digital marketing world.

 

Keywords

 

For a long time there were days when keywords were the only SEO technique that mattered, but that doesn't mean they still don't matter. The difference is that to be effective today, keywords must be well researched, chosen carefully, and used wisely in your content.

 

However, what exactly are keywords? Keywords are words and phrases that potential customers use to find content online and that brands can use to connect with potential customers searching for their products and services.

 

When researching keywords, search for those with high search rates and low competition, and include short keywords (eg e-commerce), long keywords (what is e-commerce consulting?) And local keywords (eg e-commerce consultancy istanbul). . You can also use keywords to optimize all of your headlines, URLs and other SEO elements on the page.

 

Content

 

Content is a vital part of SEO because it is the tool you use to reach and reach audiences. For example, if you have a greenhouse and want to increase your visibility, you can post a series of blogs about gardening, choosing the right plant species, growing tips, and more. When a person looking to learn about gardening starts looking for this information, your blog pops up and you can build a relationship with this potential client by providing valuable information. For example, when it comes time for this potential customer to buy a plant, you are the first greenhouse that comes to mind.

 

Today's content, while educational, should be interesting, relevant, engaging and shareable. Content comes in a variety of forms, including:

 

Web page content

Videos

Blogs

Infographics

Podcast

White papers and eBooks

Social media posts

Local Listings

Off-Page SEO

 

Off-page SEO involves external optimization practices that occur from your site rather than your site. The main technique used for off-page SEO is with backlinks that tell search engines that your site is valuable and high-quality.

 

There are many tactics for building backlinks, and some of the best practices available include guest blogging, creating lots of highly shared infographics, and talking about influencers in your content.

 

Local SEO

 

Local SEO is becoming increasingly important as more people use mobile devices for search. These days, 63% of all calls are from tablets and smartphones, and half of those calls have local intent.

 

For example, if you own a restaurant, local SEO, when people in your area go to search for the best restaurants in town, they will come across your site. In addition to using local keywords, other local SEO techniques include registering in directories, creating location-specific pages for your site, and creating pages for your business on Google My Business and Google Maps.

 

Search Engine Marketing

 

Search engine marketing (SEM) refers to paid digital marketing efforts, includes Google Ads, social media ads, pay per click, Google shopping ads, display ads and more.

 

Although SEM is generally not an essential component of a comprehensive SEO strategy, it can help you reach new and highly targeted audiences.

 

Understanding the Importance of SEO for Modern Businesses

Visibility and Rankings

 

One of the most important functions of SEO is to increase visibility, which means making it easier for potential customers to find you when they search for something you offer. Visibility is directly related to your ranking.

 

The higher you rank on a search engine results page (SERP), the more likely it is to see you and click your site. The more effective your SEO efforts are, the higher your rank and the better your visibility, which is especially important when you consider that a quarter of web users never beat the first SERP.

 

Web Traffic

 

Increasing web traffic is one of the main goals of SEO, and when you increase visibility and rankings, you increase traffic. Think about this for a moment: approximately 33% of clicks go to the first ranking page, and the top five lists receive more than 75% of all clicks.

 

If you want more opportunities to find your website through a search engine then you should be in the top five positions. You should also get SEO consultancy in the digital marketing consultancy section.

 

Authority

 

The concept of authority is relatively new in SEO, but it is becoming more and more important for search engines as it becomes more important to web users. Essentially, authority means that your website is reliable, high-quality, relevant, and has something to offer. The more authority your site has, the higher your ranking will be and the greater the chances of trusting your brand.

 

Creating a Better Visitor Experience

Another reason why SEO is critical is that it always creates great content and optimizing your site with on-page SEO, increasing the usability of your site and creating a seamless and positive customer experience.

 

For example, when you take steps to make your site responsive, it will make your site available to all of your mobile visitors as well as users visiting from a laptop or desktop. Similarly, by increasing your page loading speed, you will decrease your bounce rate and encourage visitors to spend longer on your site. About 50% of consumers expect a page to load in two seconds, and the longer the load time, the higher the bounce rate and the lower your conversions.

 

Growth

In the end, the main reason for SEO is that it can help you achieve most of your business goals. SEO can help you build better relationships with your audience, improve customer experience, increase your authority, attract more people to your site, gain a competitive edge and increase conversions, which means more sales, more loyal customers and more growth for your business.

 

Benefits of SEO for Beginners

1. Content is always one of the most important things for SEO

Your website is equivalent to a store today and is a really important promotional tool for your business. Now, in this competitive, content-driven world, a well-designed website won't add much value to you without comprehensive and engaging content.

 

When you do SEO, you will see that both your content improves and the users who access your content can read these content more easily.Therefore, by implementing SEO, you also optimize your content, which is one of your most valuable digital marketing assets.

 

2. SEO Seems expensive, but comes cheap in the long run

Compared to other forms of digital marketing such as PPC advertising, social media marketing, influencer marketing, and others, SEO is a relatively affordable option, especially in the long run.

 

SEO may not have a similar short-term effect to social media or paid ads. However, it will be a great long-term foundation for your online presence. Controlling the budget is always one of the most important aspects of an enterprise, and investing in SEO is one of the best investments.

 

3.More Market Share in Search Engine Than Ever

We all know that nowadays more and more people are looking for review and information before deciding almost anything. Google now performs more than 3.5 billion searches a day, and that number continues to grow.

 

So, not investing in SEO means you're giving up this huge market potential. Keep in mind that even more people will spend most of their time on their mobile devices. Search engine will be an even bigger pillar of our lives, and without organic SEO, your potential customers will have a hard time finding your business.

 

The three reasons mentioned above are not just the beginning, as there are many benefits of implementing SEO for your startup business. We could probably argue that SEO is no longer a luxury digital marketing strategy but a must for startup businesses.

 

So how can we apply SEO best practices to a startup?

Step 1: Mindset and Goals

SEO is not a practice to deceive the search engine

 

Instead, you should change your perception that SEO is a long-term organic strategy. You may need to invest at least 6 to 12 months before seeing any results, but the results will really pay off.

 

SEO isn't always about ranking

Too many SEO practitioners strive to achieve high search engine rankings. However, being a top-notch site won't mean much if you can't get your investments back in the form of traffic and eventually conversions.

 

But the way to get traffic isn't to go to the top? Yes, but not always. There are high-ranking sites that are on the top but with bounce rates and they are losing potential customers. There are also sites with sufficient traffic, but no one actually purchases their products or services.

 

When you set your goals for SEO, avoid fixing too much in the ranking, it's just a metric of measurement. Instead, focus on your ultimate goals: traffic, conversions, and revenue.

 

SEO is not dead

 

SEO is still alive and breathing, and some might argue that SEO is stronger than ever. However, there are some facts in this statement that SEO is always changing. Therefore, a strategy that works in 2019 may need to change in 2020 and beyond. However, as long as you follow the SEO strategies outlined here, the good news is that you won't have to worry about making big changes every time an algorithm update is implemented. Because in fact, algorithms list unnecessary results below by benefiting those who do the job properly.

 

In short, as long as you do best practices for SEO, you're doing well in the long run.

 

Step 2: Keywords and Content

The next thing you should work on is finding your target keywords. There are several different approaches to achieving this: you can do some competitive analysis and look at the keywords your main competitors are targeting. You can also target keywords based on your customer's behavior or other approaches.

 

However, work on your keyword research and make full use of the available tools.

 

Next, plan your content based on your target keywords. For SEO, 'content' is not just stuffing keywords into an article. To be successful, you need to offer content that adds value to your audience.

 

The easiest way to do this is to update your site blog regularly. No matter what industry you are in, you can always provide helpful guides and informative messages to your customers. For example, if you are in the mobile app market, an informative guide to your app is already valuable content.

 

The key here is that although your goal is search engine optimized, you focus your content on your human readers while naturally incorporating your target keywords.

 

Step 3: Techniques

Creating and optimizing content based on focus keywords is part of what we call 'on-site SEO'.

 

As a result, optimizing all new technical factors can be difficult, especially for beginners. Here we will list the important ones you should focus on:

 

XML Sitemap: It is important to have the proper sitemap for Google to properly index your site. There are various tools to achieve this, and don't forget to submit your sitemap to the Google Webmaster Central.

 

Title Tags: Add your focus keyword to your title tags and make it interesting enough for your user to click. Remember, each title tag must be unique.

 

Meta Description: Meta descriptions are not a direct ranking signal. However, it will increase your clickthrough rate (CTR) which is a ranking signal. So your focus on writing meta descriptions should be your human readers. Make them interesting and unique.

 

Heading and Subheading: Not only does the use of proper headings make the content easier to read, it also makes it easier for search engines to be sparse.

 

Also, avoid using subdomains unless absolutely necessary. Google may recognize your subdomains as separate entities and therefore require separate optimizations.

 

Step 4: Off-Site Optimizations

Now that we understand the basics of on-site optimization, it's time to move your focus off site. Think of it this way: on-site SEO is basically about building content with the right focus keyword and proper structure. Off-site SEO puts your content there and enables people to support your content in the form of backlinks.

 

You may have heard the term 'link building' before and yes, off site SEO is mainly about link building. Here are a few tips to get you started:

 

First, create linkable content that works for you

Collaborate with other websites in your niche / industry, the more effective they are, the better.

Be active on your social media channels and frequently connect with quality content

 

Read More

What is a keyword?

 When looking for information about keywords in relation to SEO, you get bombarded with information about keyword research. And of course, this is crucial if you’d like your page to rank. But it’s also important to understand what the basic principle of a keyword is. And that’s the thing I’ll explain here.

What is a keyword?

A keyword, or a focus keyword as some call it, is a word that describes the content on your page or post best. It’s the search term that you want to rank for with a certain page. So when people search for that keyword or phrase in Google or other search engines, they should find that page on your website.

Let’s say you’ve got a website about pianos: you sell all sorts and types of pianos. You blog about what to look at when buying a piano and you share reviews about the pianos you offer on your online shop. You sell digital pianos so you’ve created a product category page about digital pianos. Ask yourself this:

• What kind of search term do you want to be found for?
• Which words do you think people will use in search engines to find you?
• What would the search query look like?

Probably [digital piano], right? Because this keyword reflects what’s on the page best. If you’d have to explain the bottom line of your content, how would that look? What words would you use? That’s your keyword or key phrase – if it consists of multiple words.

We use the word ‘keyword’ all the time; this does not mean it consists of only one word. A lot of times it consist of multiple words. So when talking about keywords, a lot of times we mean a phrase instead of just one word.

Read more: Keyword research for your online shop »

Why are keywords important?

One of the things Google looks at when ranking a page is the content on that page. It looks at the words on the page. Now picture this, if every word on, for instance, a blog post about a digital piano is used 2 times, then all words are of equal importance. Google won’t have a clue which of those words are important and which aren’t. The words you’re using are clues for Google; it tells Google and other search engines what the page or post is about. So if you want to make Google understand what your page is about, you need to use it fairly often.

But Google isn’t the only reason why keyphrases are important. Actually, it’s less important, because you should always focus on the user: on your visitors and potential clients. With SEO you want people to land on your website when using a certain search term or keyphrase. You need to get into the heads of your audience and use the words they use when they are searching.

If you use the wrong keywords, you’ll never get the visitors you want or need, because your text doesn’t match what your potential audience is searching for. But if you do use the words people are searching for, your business can thrive. So if you see it like that, your keywords should reflect what your audience is searching for. With the wrong keywords, you’ll end up with the wrong audience, or none at all. That’s why having the right keywords is really important.

How do you use keywords in your pages and posts?

There used to be a time where you could add a lot of keywords to your pages and posts, do some old-fashioned keyword stuffing, and you’d rank in search engines. But a text with a lot of the same words in it is not a pleasant read. And because users find this kind of copy terrible to read, Google finds it terrible too. That’s why ranking in Google by doing keyword stuffing, fortunately, became hard to do.

So what are the rules of thumb here? First and foremost, it’s very important that your content is easy to read. Of course, you should use your keywords in your text, but don’t stuff your them in almost every sentence. In general, if 1 or 2% of all words of your copy, is your keyword, then you’re not overdoing it. Make sure your they are all well-distributed throughout your text. Don’t put all your keywords in the first paragraph thinking you’re done with that part of the optimization. Naturally spread them throughout your page or post. Use your keyword in a heading or a couple of subheadings, depending on the length of your page or post. And use it in your page title, first paragraph, and your meta description. You can find all of these recommendations in the SEO analysis of Yoast SEO.

Now you have a common understanding of what a keyword and keyphrase is. This knowledge will really help you with your keyword research, which of course is the next and vital step!

Keep reading: Keyword research: the ultimate guide »

Get free SEO tips straight to your inbox!

• Get weekly tips on how to optimize your website's SEO, usability and conversion
• Get our free courses right away to learn how to make your site rank higher.

Read More

 

Digital Marketing Consulting and Branding

Digital branding is a term that is fairly loosely used to describe all the different ways a business offers its customers online. It includes a number of different aspects of marketing including SEO, online advertising, content marketing, social media, and influencer marketing. As a business, building a brand is essential. In the era of online communication, you need to update your brand online to stay ahead of the competition.

What is Digital Branding?

You may often hear terms used interchangeably for digital marketing and digital branding, but they are quite different from each other. Digital marketing is all about marketing a particular product or service based on how good it is, whereas digital branding is a bit thinner than that. Rather than focusing on a specific product, digital branding further emphasizes the core values ​​of the company.  

Branding will remain in place long after any product is modified or manufactured. It's what a customer remembers after they make their purchase and is the first thing they think about when they need your service again. While digital marketing is great at getting one-time buyers, branding is better at building lifelong relationships between businesses and customers. 

Therefore, digital branding is a longer term marketing strategy. It's all about building a brand identity using digital strategy and planning. A strong digital brand strategy results in communicating your brand experience effectively so your audience really knows what you represent as a company. 

In this article, we'll first examine the benefits of a strong digital branding strategy, and then examine some of 2020's most important digital branding trends. 

What Are the Benefits of Digital Branding?

Digital branding has many benefits, so it's hard to know where to start. Here are some of them:

• Multi-channel:   Having a strong digital brand enables businesses to spread across different online platforms. This includes channels such as online ads, search engine ads, chat sites and social media platforms. Promoting your brand on several different platforms is of great advantage as it allows a single brand message to be sent to different customers, but if you personalize each one.

  The simple truth is that in today's digital marketing world, you can't reach everyone with just one channel. People are spread all over the Internet, and by focusing on just one channel, you limit yourself and limit brand awareness. Effective access is achieved by spreading your digital stance to all digital media. This seems like a daunting task, but it's also a huge opportunity. 

• It sets you apart from others: In   digital marketing, competition is fierce in almost every industry, and having something that sets you apart from the rest will then secure your role in the market. Digital branding does this by bringing together all of your business's strengths and achievements. It will help you make an impression and distinguish you from your competitors. By continuing to be a pioneer in the digital marketing world, it enables you to stay ahead of those who will compete with you in the future and reach target customers in new ways.

• Better connections:   Building a digital brand makes it easier for you to connect with your target audiences. Brand values ​​remain valid for years

• Going Viral:   In this digital age we live in, 'going viral' is very important. It essentially means being heard in a short time and although it has been abused in the past, it can be a huge benefit for businesses. Going viral isn't necessarily something planned, it just happens as a result of your marketing effort. The great thing about digital branding is that brands can be driven by the actions of others (i.e. likes, shares, feedback, suggestions, etc.).

  It gives a chance to go viral. However, there are many things you can do to increase your chances. The first is consistency. Publish frequently and publish to as many platforms as possible. The more opportunities you give your content to be successful, the more likely something will be successful in the end. Going viral is almost unreliable, but posting content consistently is in itself a good strategy for building a great online presence. 

• Interaction:   Digital branding enables your customers to participate and creates a unique customer experience. Some of the ways digital branding allows companies to interact with their customers is to run a clickable banner ad on certain sites or create an image to showcase your company's best features.  
  
  In addition, many digital platforms are simply designed for more connectivity. Social media is open, but there are many ways to share your brand message online and offer the opportunity to give feedback directly with your audience. They are generally better suited to maintaining a relationship with your customers than traditional marketing.  

The Best Digital Branding Tools of 2020

It gives you some ideas of where you want to take your brand, inspired by the opinions of others, to help you move forward towards creating a great digital brand. The following are some of the best digital branding trends of 2020:

• Mobile optimization:   Everyone has a mobile phone these days, so optimizing your content for mobile is a must. It is estimated that 40% of consumers will leave a landing page if your content is not optimized for a mobile platform. Therefore, mobile compatible companies are more successful in building strong customer relationships and creating an unforgettable brand.

  The simple fact is that by optimizing your content for viewing from anywhere, you get a lot more views when you post. Since your content is designed to convey your brand message to your consumers, you need to get more brand awareness by optimizing your content for mobile devices.

• Originality:   Times have changed and people are much more knowledgeable than they were thirty years ago. What was considered good branding at the time will probably now be considered cheesy. Customers want to see strong brands, they just want to make sure they work with an open and honest reputable company. Companies that can show themselves as authentic and reliable are more likely to have the greatest success with customers.

  Fortunately, digital brand strategies are a great way to convey this openness and originality. Digital platforms are designed to be open and transparent, in a variety of ways that allow your consumers to comment and interact. If you get your customers to interact with you, you encourage originality across your brand. 

• Social media:  No getting away from this. Social media is huge right now. Quarter of the population in Turkey has at least one social media profiles of more than three. Social media is often one of the first ways discussed when it comes to firms developing digital branding strategies. But be careful about which platforms you prefer. While some platforms such as LinkedIn and Instagram are growing steadily, some platforms such as Twitter are not doing well for branding. 

• Community: Building communities is a great tool for digital branding. People who belong to a community are more likely to participate and have positive associations with your brand. Subsequently, they are more likely to choose your brand when it's time to buy. Fortunately, digital platforms offer many ways to create and maintain a community.

  Many companies are good at building communities with tools such as Facebook Groups. By creating a group where customers and potential customers can interact with each other, share stories and tips about your products and their experiences with your brand, you give them the motivation to participate in the selection with your brand. It's a useful way to build brand loyalty and grow organically if your group becomes popular. Of course, such environments should be managed well, otherwise you may get negative results.

• Video:   This year, companies that create video content that can be uploaded and shared right away are getting very popular and a great way to promote your brand. Creating and sharing videos is easier than ever, so having a video that people want to watch and share can be crucial to growing your brand.

  Video can evoke emotions and better convey a brand message in most situations. Therefore, investing in high quality video can be a great marketing and branding strategy. 

• Ranking:   In addition to helping customers understand what your company is about, digital branding also helps generate positive rankings in search engines. Google is quickly gaining the trust of many companies, and those who want to publicize their digital branding efforts will have to work hard to stay on top.

  Effective SEO is therefore very important in your digital branding strategy. Search engines are an important way most people ask questions and find answers online. So if people see that your brand is the answer to their problem, you're likely to gain customers. 

• Chatbots:   Thanks to the acceleration of artificial intelligence, the  popularity of chatbots has increased. People like to get answers right away. If they don't get the answer you're looking for, they often lose interest. This is where chatbots come in really handy as they can run 24/7. With chat bots, you can personalize the content with your brand voice. This is a great opportunity to interact with your customers and resolve their queries accurately and in a timely manner. 

• Design:  Whether you're designing a website, designing content for your social media, or designing an app, the design and overall feel of your online communications should go a long way in communicating your brand. Design offers many opportunities to showcase your creativity, innovation, or just do something intuitive and good looking.

  Consistent design can do a great job of consistently transferring your brand across multiple digital platforms. If you are creative, you will immediately catch the attention of your customers. 

• User Experience: With the  increasingly faster Internet, it offers the opportunity to organize your online interactions in a way you could not do before. You can monitor and optimize every UX design interaction so that the consumer is completely comfortable and informed when using your website / app.

  As an example of this, online stores can be increasingly built to replicate the experience of being in a retail store. With higher speeds and better optimization, it becomes easier for the consumer to browse products, find product details, ask questions, pay in a variety of ways, and more. This is a great digital brand strategy because almost every company wants their brand to be associated with an absolutely positive, easy and intuitive customer experience.

  Digital branding is a vital step in building a successful business. That's why it's important to build a solid digital brand strategy before you get started. This will not only increase the popularity of your company, but also build a much stronger relationship with your customer.  

  There are many ways to transfer your brand through digital platforms. The opportunities may seem vast and quite difficult. Therefore, it's a good idea to have a great understanding of what your brand stands for and what you want to communicate. If you have a good idea about the message you want to convey, your digital communication becomes a tool for conveying a message you already know and believe. Digital marketing can be an extremely powerful tool to convey this message and ensure success.  

Read More

Digital Marketing Consulting and Measurement Criteria

 Before you can determine whether your digital marketing campaign is successful, you need to set objective and achievable goals.

Starting with a Goal

Most of your online strategy is born from your goals.

Goal setting ensures that it is something you should strive for. Moreover, it provides a guide to digital marketing metrics that you will use to measure the success of one or more campaigns.

I'll put it another way:

You can't really measure without failed goals!

This fact doesn't matter what you are trying to measure. From digital marketing success to personal financial success, without goals, you're limited to two key analyzes:

"I seem to be making some progress."

Or:

"This doesn't seem to work."

A Time Frame Commitment

Accountability is a big part, if not the biggest, of achieving a goal. Whether you have 5 days or 5 months, you need to add a concrete time frame.

Setting the timeframe for your digital marketing campaign goals will help create a sense of accomplishment as well as urgency.

A time frame can also set parameters for comparison when you run digital marketing metrics reports to progress month-to-month or year-over-year.

Identify Success Factors

Let's say your goal is to earn 500,000 impressions from social media campaigns and attract 10,000 new visitors to the website. These are two excellent digital marketing success factors.

The key to this step is to determine a measurable result to get real figures that can be trainable or based on a growth model.

Be sure to determine how long you need to arrive at this milestone by considering a time frame. It could be a month or 12 months, depending on the effort behind the digital marketing campaign.

Provide Specific Details

When you think of digital marketing KPIs, there should be numbers assigned to them.

Simply "show the target audience to the brand content" is not enough. Prepare yourself for success by providing as much detail as possible.

Being specific to the details is better prepared to run your campaign by serving as a roadmap. It also helps you determine what's working and what's not when you're ready to measure effectiveness.

Create a Digital Marketing Measurement Template

Once you've chosen digital marketing metrics for your campaign, it's easy to put together a digital marketing metric template and provides valuable information.

This document will serve as a guide. It's something you can use (and change as needed) in every campaign.

A digital marketing metric template can include:

• Your first goals.
• An overview of what happened during the campaign (your digital marketing metrics will be written here).
• The things that work best and what you learn from them.
• Things that don't work very well and what you've learned from them.

Now you are ready to set goals before running a successful digital marketing campaign for your brand.

Let's take a look at the digital marketing metrics you'll use to measure the success of these goals.

Digital Measurement KPIs (metrics)?

1. New customers / potential customers per month

This commonly used metric shows the number of new leads acquired in the last month. A new potential customer can be someone who signed up for a free trial or created an account on your online retail site

How to measure: You can measure using your pipeline management software to get the latest data to see the number of new leads in a given period and filter leads by date.

How to develop: Increase the budget of cost-per-click advertising campaigns, create SEO-optimized content to be found in search engines, try new digital marketing tactics such as short-term social media campaigns and temporary discount offers.

2. Monthly qualified sales

Tracking the number of qualified leads shows whether your digital marketing campaigns are effectively focusing on targeted leads or just generating traffic that is not your potential audience. Expectations with the potential to become a paying customer can be divided into three groups:

Digital Marketing qualified leads - leads that the digital marketing team leads the sales team to lead and make decisions.
Potential customers accepted as sales (SPM) - expectations that the sales team has accepted and will follow.
Sales Leadership (SMA) - the salespeople evaluate potential customers and take the leads into the sales cycle, taking into account the customer base.

How to measure: Categorize all leads in your sales funnel using CRM software. Filter leads by tags and dates to see the monthly number of qualified leads in each measurement category.

How to develop: Create well targeted campaigns to reach the right audience, set a bid value to avoid misunderstandings.

3.Cost per probable sale generated

Every digital marketer should track their lead generation KPI. Cost per lead indicates the cost of acquiring a new lead. Complete with the cost-per-conversion metric, you can assess whether the various digital marketing activities are paying for the effort, time, and resources put into attracting new leads. So you can see if the stone you throw is touching the bird you scared.

How to measure it: Gather the time, resources, and money spent on Digital Marketing activities and compare the results to the number of leads per month.

How to develop: See what types of free and paid campaigns work best for you and increase the budget and time spent. Create and share quality content on social media to get organic natural website traffic and new leads.

4. Cost per conversion

It shows the cost of getting leads that turn into paying customers. While an advertising campaign can generate hundreds of leads for you, only less than 2% of them turn into customers. If cost per conversion is lower than your customer lifetime value, your digital marketing strategy is wasting resources rather than generating profits.

How to measure it: Depending on your lead conversion time, it can be helpful to track this metric over a two-month window (potential customers take time to convert). The source of potential customer acquisition i.e. google ads campaign, blog content, social media management, etc. Calculate the monthly cost of time and resources spent.

Next, put it in your sales funnel and use your digital marketing or CRM tool to see how many of that month's leads from a particular source turn into paying customers. Divide the monthly total cost of the lead by the number of conversions to see how much it will cost you to acquire a new customer.

Track different digital marketing channels separately for an accurate cost-per-conversion metric. This way, you find the most valuable leads and can devote your energy and resources to strengthening the reach of these channels.

How to reduce it: Create highly targeted digital marketing campaigns. Improve the user experience of your service or product.

Important! When managing cost-per-click ad campaigns, always measure cost-per-conversion rather than cost-per-click, impressions, and other specific metrics. 

5. Average conversion time

Tracking the time that potential sales turn into paid users shows the effectiveness of your sales process. If the conversion time is too long, your potential customers may lose interest in your service or product and go to other competitors.

How to measure: Use your customer database software to gather data about the dates of acquiring new leads and converting them to a paid customer. Calculate the average time between being on sale and converting to a paying customer (or let your CRM tool do this for you).

How to reduce it: Make time-sensitive discount offers and provide useful information throughout the purchasing process. Use digital remarketing ads to remind your potential customers of your product.

6.Fidelity rate

This digital marketing KPI shows the number of customers who continue to use your product for a long time and make repeat purchases. By tracking the loyalty rate, you will see how well your customers are interacting. You can also evaluate whether your customer support and user experience help build and maintain customer loyalty.

How To Measure: Fidelity Rate = ((DM-YM) / BM)) X 100

DM = number of customers at the end of the period
YM = number of new customers acquired in a period
BM = number of customers at the beginning of a period
How to develop: Provides excellent user experience and product / packaging design. Respond to customer inquiries in less than 24 hours.

7.Loss rate

It shows the percentage of customers who no longer purchase your products or services. It can be a sign of poor user experience or slow service performance.

How to measure: Using your CRM tool, track how many customers stopped paying for your services or ordering your products over the past year. Calculate the churn rate as a percentage of your entire customer base.

How to reduce it: It depends on the quality of your services. To keep the churn rate low, avoid incidents such as slow customer service or abusive staff that would leave customers.

8. Net Referral score

How likely is it that a customer will recommend your product or service to a friend?  

There are three levels of customer referral score:

1. Recommenders (9-10 points) are loyal enthusiasts who praise your company to others and drive your sales.
2. Passives (score 7-8) are satisfied, but enthusiastic customers who leave when they see a better offer.
3. Unhappy Customer (score 0-6) are unhappy customers who spread negative information about your company and could damage your brand image.

How to measure: This digital marketing metric can be measured on a ten-point scale by conducting customer surveys and interviews. The easiest way is to ask this question in a survey email that can be sent after an order for a product or a new subscription.

Subtract the percentage of Unhappy customers from the percentage of Referrals to calculate the Net Recommender Score. Share the results with other teams as they can also be used as an important sales measure.

How to improve: Provide the best customer service you can think of. Offer benefits and information your customers don't even expect to receive. The KPIs you follow should provide guidance to improve your digital marketing performance. Popular goals of website related digital marketing are to increase conversion rate and traffic to your landing pages.

9.Monthly website traffic

In addition to general traffic, your homepage, pricing page, blog, landing pages, etc. Track the number of visits to multiple page categories such as. Use these numbers to evaluate which parts of your website have the highest conversion rates and apply the best models to other pages.

How to measure it: Use Google Analytics to see the monthly traffic of all your web pages.

How to improve: To increase your website traffic, you can spend more on paid (cost per click) ads or create SEO optimized content to get visitors through relevant search engine results. 

10. Comparison of Returning with New Visitors

By measuring the percentage of returning visitors, you'll see how engaged your audience is. For example, a low rate of return on a blog page could indicate that your content is not attractive enough for people to come back for more information.

How to measure: Use Google Analytics to learn about your website audience, including new and returning visitors.

How to improve: Provide useful information about your blog and landing pages; Use re-digital marketing ads to remind your past visitors of your brand and offers.

11. Visits per channel

Understanding your incoming traffic sources helps identify the most profitable digital marketing channels. If you ran a paid advertising campaign recently, you can evaluate a performance by looking at how much traffic (and leads) it brought.

How to measure: Use Google Analytics to track monthly website visits per channel. Set up the tracking codes for paid campaigns to get a complete overview of the traffic they generate.

How to improve: Create ads with compelling images and a compelling value proposition to increase paid traffic. For organic traffic, improve your SEO by linking your website pages and providing useful content. Increase your followers and share more interesting posts for higher social media traffic.

Consider tracking visits from digital marketing channels like social media, referrals, email digital marketing, and paid search.

12. Average time on page

This metric is important for organic search traffic as Google ranks pages based on relevance. If a visitor leaves your website right after they arrive, search engines know that the content they see is not what they are looking for.

The higher the average time your website spends on the site, the more likely you are to rank well in search results and convert more visitors to potential customers.

How to measure: Home page, blog, landing pages, etc. Use Google Analytics to track the average time on the pages of all page categories, such as. Get the Google Analytics browser extension to access data on monthly visits of a particular page, average time on page and more.

How to improve: Provide more attractive and useful content, add more information to your pages. Complete your landing pages with color images for neat and easy-to-read text.

13. Website conversion rate

A page can be visited thousands of times. But if it doesn't convert, there is no point in directing paid traffic to this site.

How to measure it: Google Analytics gives you an excellent overview of each page's conversion rate.

How to improve: Test something every month that can increase the conversion rate of your landing pages - Change Action Phrases, add images or replace pieces of text. 

14. Conversion rate for call to action content

If you have created call-to-action web pages or content, you should measure whether they have been converted. This digital marketing metric is particularly useful if you use pay-per-click campaigns to drive traffic to specific pages. By comparing the price per conversion and the time spent by the customer, you can evaluate the sustainability of your content to drive.

How to measure it: This website KPI can once again be tracked with Google Analytics. 

How to improve: Deliver an impressive value proposition, add more calls to action to your pages and content, test a variety of calls to action to see what works best.

15. Click-through rate on web pages

CTR shows how effectively your site's calls to action are getting people's attention and clicking for more information. This could be a call to action button or a link to another piece of content with the clickthrough rate you want to increase.

How to measure: Use a behavioral flow tool to see how many times a particular call-to-action button has been clicked. Use the Behavior Flow tool of Google Analytics to see how your website visitors are moving on your site.

How to improve: Include links to other website content such as blog articles and case studies on all landing pages. Create calls to action that make users want to click them. 

16. Number of pages per visit

Do your website visitors leave immediately after they arrive on your site, or are they interested and staying for more? This digital marketing KPI shows if your site navigation is set in a logical order and includes an engaging call to action. What's more, you can see if visitors are affected by your content, meaning they are more likely to bounce.

How to measure: Use the Google Analytics Behavior tool to see how many pages an average visitor sees per session.

How to improve: Similar to website click average, you need to add more calls to action to your landing pages and direct visitors to the information they're looking for. You should make sure they navigate your website as easily as possible.

SEO (SEARCH ENGINE OPTIMIZATION)
Organic traffic from search engines is one of the most profitable leads for digital marketers. SEO metrics mainly focus on organic traffic and highly targeted leads.

17. Inbound links to a website

Only measure the quality of links on pages with high page rankings. The number of incoming links indicates whether your content is shared on other sites. It can also show if you have been recognized as an industry expert in a particular field.

How to measure: Use SEO tools like Moz, Alexa, or SEMrush to crawl the web and see all links to your website.

How to improve: Inbound links have a value, so create a model for your brand to be included in news, articles and reports. You can use guest bloggers to get targeted inbound links from websites of other brands.

SEO metrics inbound links

18. Organic search traffic

This SEO metric, Google, Bing, Yandex etc. It shows the number of monthly website visits from search engine results. Organic search is extremely useful as it is free and generates targeted leads.

How to measure it: Check Google Analytics and Bing SEO Analyzer to see how much traffic is coming from organic search per month.

How to improve: Improve your SEO to rank higher on search engine results pages (SERP). 

19. New potential customers in organic search

Track the number of new leads finding your brand through a search engine query. This KPI shows the performance of your SEO strategy. Track this KPI as a percentage of all new leads to evaluate the value of organic search for your sales and profit.

How to measure: Use digital marketing analytics tools like Marketo, Hubspot, and Google Analytics to track how many leads are coming from the organic source. You can also access this data with a professional CRM tool.

How to improve: Make top ranking a priority for targeted keywords that are closely related to your service or a product offer. Build an SEO strategy and publish content that supports your keyword ranking goals.

20. Conversions from organic searches

See how many potential customers have turned into paid customers from organic search.
This KPI shows whether your keywords ranking high in search engine results are tied to your value proposition. A low organic conversion rate indicates that you may have high keywords that confuse the audience and give false messages about your service or product offer.

How to measure: Use your CRM tool and categorize paying customers by dates (eg last month) and leads (organic search). First, you need to find a tool that has all the necessary CRM features and many categorization options.

How to develop: Build an SEO strategy to rank high for highly targeted keywords, see Moz's great step-by-step guide. Next, make sure your lead approach is efficient and people want to sign up for your service or order products (consider improving customer service and offering discounts).

SEO metric inbound links

21. Page Value

High page value helps your content and landing pages perform well in search engine results. You can track your page rank with various SEO tools such as Moz and SEMRush.

How to measure: Use Moz's browser extension for a quick overview of each page's authority.

How to improve: Link to pages on your website. If you have a blog thread on a particular topic, make sure all articles are linked. Also, you need to get some links from different domains. 

22. Google PageRank

This website metric is calculated by Google using various algorithms to determine the importance of web pages. It is based on the nature and quantity of inbound links that lead to a particular page.

How to measure: Use a page rank checker to see the value of this SEO metric.

How to improve: Get more inbound links to your website by blogging and presenting your brand to journalists via PR. Create quality content that users want to share and reconnect. Fix broken links on your website.

23.Key words in the top 10 SERPs

When users search on Google, they rarely move on to the second page of search results. In fact, if # 1 gives you an average click-through rate of 32.5%, ranking # 11 will result in a 1.0% click-through rate.
Track the top 10 keyword counts on a search engine result page to evaluate your SEO performance.

How to measure it: Using SEO software

How to improve: Create quality content and include variations of the same keyword on your website. Link to other relevant pages on your web page to create an entire network of interconnected content.

24. Ranking increase of target keywords

At the end of each month, watch how your best keyword rankings improve. Track the number of increasing and decreasing keywords to see if your SEO strategy is on track.

How to measure: All SEO tools provide weekly and monthly reports on your keyword rankings.

How to develop: Research your competitors' top keywords to get new ideas for your SEO strategy. Find ways to get new inbound links from websites with high page authority.

25.Conversion rate per keyword

If you can find a keyword that attracts lots of paying customers, it can be a real goldmine. This means that the keyword attracts a very targeted audience. If a keyword has a high conversion rate, find relevant keywords and create content that will rank high on SERPs with all of them.

How to measure: This is a little tricky Use your CRM tool to track customers who are organic leads and use landing page data to see how a customer first learned about your site. To do this, you need to link your digital marketing and CRM tools to Google Analytics.

How to improve: You can improve the landing page experience for each keyword by providing additional information and quality image content.

26.The number of unique keywords driving traffic

There is a simple logic - the more popular keywords you have, the more traffic you get. Track this SEO metric month-to-month trend to see if your newest keywords are bringing in more traffic.

How to measure: SEO tools report on keyword performance, including estimated search traffic by keyword

How to develop: Create new SEO optimized content with multiple variations of a keyword. Use many keyword variations in the linked text to supplement your old content with links to the new page.

SEO metric unique keywords

27.The traffic volume from video content

Video is becoming an increasingly used format in digital marketing, you need to add it to your SEO strategy. Research has shown that videos are over 50 times more likely to appear as part of mixed results on the first page of search results.

How to measure: Like previous SEO metrics, this KPI can be tracked with an SEO tool. Search for traffic from video sources (add "video" tag to all video links to quickly filter report results).

How to improve: Upload videos directly to YouTube, embed the video on your website and create a video sitemap. 

Many businesses fail at paid advertising because they forget to evaluate their profitability. Include some of the advertising KPIs in your monthly digital marketing overview to improve your ads and save resources.

28.Leaders and conversions from paid ads

Track the number of monthly leads and conversions from cost-per-click advertising as a percentage of overall results. This way, you get an overview of your non-paid digital marketing performance.

How to measure it: If you use Google Adwords, the results are summarized in your Google Analytics account. Set up tracking codes for each one to make sure Google Analytics tracks all of your campaigns.

How to improve: Improve your ad copy and create well-targeted keywords that are only relevant to your unique value proposition.

29.Cost per acquisition (CPA) and cost per conversion

Tracking ROI is extremely important, as acquiring leads and customers through cost-per-click advertising can be quite expensive. You can even include this metric among other financial KPIs tracked by your company.

To keep your campaigns profitable in the long run, compare the cost per conversion with your customer lifetime value. You can also track the cost per acquisition, but it's the cost per conversion that reflects the true profitability of paid campaigns.

How to measure: This KPI should be calculated over a period of two months as leads take time to convert Calculate the monthly cost of all resources, time and money spent on paid advertising campaigns. Divide that by the number of leads for that month that were converted to paying customers.

How to develop: Target paid keywords with little competition (find keywords with well-targeted long phrases). Improve your landing page experience and provide helpful sales materials / customer support.

30.Click Rate in Pay Per Click Ads

This advertising KPI provides an overview of the effectiveness of your pay-per-click campaigns. If the CTR is low, it means your ad content is not attractive enough for a person to click.

How to measure it: All advertising tools show the clickthrough rate for each ad. Collect data to calculate its average monthly CTR.

How to improve: Test something new every month - change your Facebook ad design, improve your ad text, change your call to action text, etc.

31.Social Media

Your social media efforts should focus on two key ideas: building an inclusive community and turning them into customers. Check out common social media KPIs to track your Digital Marketing performance.

32. Traffic from social media

Track this social media KPI as a percentage of all visits and follow the monthly trend to understand the importance of various channels in your website traffic.

How to measure: Use Google Analytics reports to get a free overview of your website traffic sources.

How to improve: Get big followers, share interesting posts, create social media campaigns to increase awareness and get likes, shares and followers.

33.Leaders and conversions from social media

While many digital marketers see social media as a brand awareness channel, it can also serve as a profitable lead generation tool. Track monthly leads and conversions from social media to evaluate the efficiency of this channel in your digital marketing efforts.

How to measure: Use your CRM tool to track all leads and customers who are the source of “social media” leads.

How to develop: Check out a useful resource for generating leads on social media.

34. Conversion rate

Does your social media also represent potential customers or are your posts just clicked out of curiosity? Monitor the number of leads that become paying customers to gauge how well your social media lead is targeted. Conversion rate indicates the actual return on investment of your social media digital marketing.

How to measure it: After using a CRM tool to gather data from social media about your leads and conversions, you can easily calculate the conversion rate by dividing the number of leads by the number of conversions.

How to improve: Create highly targeted social media campaigns, target your competitor's audience, improve your sales process. Test your A / B creatives - design, copy, etc.

35. Managed audience size

Track the number of followers per channel each month to see if your audience is engaging. Increased follow-up is a sign that your social media posts are gaining attention and interacting with new people over time.

How to measure it: Use a digital marketing tool or check your social media channel reports to learn about post engagement and your new followers.

How to improve: Share interesting content, create social media campaigns, ask your friends to be more aware of your page.

36. Participation rate

These social media metrics show the number of people actively interacting with your posts (shares, likes, clicks, etc.) measure as a percentage of your total follower count.

How to measure: Use engagement-related digital marketing tools (Moz, Hubspot, Buzzsumo, and so on) and social media reports and use data on your total followers to calculate engagement rate.

How to develop: How often is your brand talked about on social media? Monitor the monthly trend of both positive and negative comments to evaluate your brand image. Use a word tracking tool and make sure you set its parameters and keywords tracked for accurate reports. Give people something to talk about - an incredibly useful product or service, great content, or company news.

37.Social media return on investment

Find your formula for measuring social media ROI. Social media digital marketing budget, staff payroll, development and design costs, etc. you can choose to include. The benefits can be new leads and customers, increased awareness, and social proof.

How to measure it: Since social media has many advantages that cannot be measured in numbers, you should evaluate your social media return on investment against your goals and advantages.

How to develop: Find social media channels with the highest return on investment and focus your digital marketing efforts there. According to Alexa, Facebook is responsible for 8% of all page views on the internet. LinkedIn and Twitter are responsible for approximately 1% of all page views. This means you'll get a higher return on investment on Facebook than any other social media channel.

Now that you are familiar with the numerous options of digital marketing KPIs, you can set up a tracking system and start tracking relevant business metrics. To compile a KPI report, you can use a KPI dashboard tool or set up a spreadsheet containing all the critical metrics you want to measure for more than a month.

Track only KPIs that are measurable and can be improved with a clear action plan. This way, you can use the data to improve your digital marketing strategy and focus your time and resources on the most profitable leads.

Read More